.Manly Bands is a direct-to-consumer vendor of guys's bands. The firm launched in 2016 after John Ruggiero, the co-founder with his partner Michelle, couldn't discover an appropriate wedding celebration band.This is Ruggiero's second look on the podcast. In April 2021, our team talked about the firm's beginning, one-of-a-kind band components, and a lot more. Ever since, Manly Bands has acquired its own manufacturer. The creation of bands coming from, state, Jack Daniel's whiskey barrels or Fender guitar cords produces engaging video clip, points out Ruggiero, ideal for storytelling on social networking sites and somewhere else.The whole entire sound of our discussion is embedded listed below. The records is edited for duration and also quality.Eric Bandholz: Give our team a run-through of what you do.John Ruggiero: My wife, Michelle, and I started an online ring provider knowned as Manly Bands in 2016 to handle a concern of wedding ceremony bands for men. Our team were merely married. I possess big fingers as well as couldn't locate a ring that I suched as that was actually certainly not overpriced. My choices were actually buying from a catalog or even possessing one thing custom-made.I wound up getting coming from a website. The band got here in a standard mailer, without package or customer care. It was a terrible expertise through today's ecommerce specifications.We got wed, relocated to Fla, as well as required a task. Our team informed our own selves, "Our company're both business people. Why don't our team generate our personal organization?" Our company explained the kinds of complications our team will found and exactly how to resolve all of them. My ring expertise came up, and also our experts decided to attempt to handle it for various other men.Our goal when our team began was to pay for rent. Our experts thought making a pair thousand dollars a month coming from this will be actually wonderful. Our team considered it a lifestyle organization, not high-growth. It was simply Michelle and also me in our garage developing bands and sending them bent on consumers. Our experts had actually appealed something. Our notification resonated with prospects.Michelle as well as I make a great crew. I come up with concepts, as well as she is actually the implementer. A bunch of our success mosts likely to her artistic mind. She names the bands and builds identities. She connects the rings to clients. Explaining a band solely as "eight-millimeter dark" didn't suffice.We designed rings from distinct components, including Port Daniel's barrels or exclusive metals. The business removed. Ever since, our team have actually increased substantially. Our team now have more than 55 individuals in the Manly Bands family. Concerning one-half of those are actually band craftsmans who do work in our lately gotten production outlet in Utah.Bandholz: When did you get a supplier?Ruggiero: Concerning a year and also an one-half back. Our team had actually been their client for years, so we understood them well. A lot of their service was retail, which really did not rate of interest us-- mosting likely to mom-and-pop jewelry experts. They retained their wholesale consumers and brand. Our team acquired some of their assets as well as delivered over workers.Bringing on a production staff has actually been one of the most effective traits we've done. It is actually been actually incredible to walk out certainly there and enjoy all of them make rings out of Fender guitar strands or even steel from an M1 Abrams container.Bandholz: Exactly how performs internal manufacturing effect advertising and marketing?Ruggiero: It's been significant. Taking a video camera to the opposite side of the office and also filming the group using lathes to cut the steel rods or even bourbon barrels right into bands makes for fabulous video. Our company possess our camera workers out there regularly. Our team utilize that video on our social networks as well as in our ads and newsletters. We try to advertise that since many firms in the men's band space don't make. They go down ship or even order coming from international and then transport it out. However our company want it to last a life time and also be actually something folks can easily take pleasure in.Our company've possessed a considerable amount of results with our armed forces culture selection, where our team source unique armed forces products. We possess the M1 Garand rifle sell, the timber component, coming from World War I. Seeing our crew put that in the lathe and reduced a piece out for a ring is intriguing.Our marketing for those bands discuss the past history, the soldiers, where the tool was utilized, and traits like that. My other half as well as I researched filmmaking in university. We use our skill-sets to educate and narrate. For example, I recently acquired an email coming from a consumer who discussed that his grandfather utilized to drive M1 containers. The client talented one of those bands to his gramps, and also they possessed rather a psychological exchange. It behaves to assist consumers get in touch with their past and also generate one thing relevant.Bandholz: Where can people acquire a ring from you?Ruggiero: ManlyBands.com. Our team have pictures on Instagram, too. I get on Twitter and LinkedIn.